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كورس اعلانات كوكل 2024
Introduction
Course Overview and Objectives
Google Search Console
Registering and Verifying Domain Ownership
Understanding and Analyzing Data
Google Analytics
Setting Up Google Analytics
Linking to Google Tag Manager
Understanding Audience Data
Google My Business and Google Maps
Registering on Google My Business and Google Maps
Launching Campaigns for Restaurants and Cafes on Google Maps
Google Merchant Center
Detailed Explanation and Setup of Google Merchant Center
Registering a Store on the Platform and Launching First Shopping Campaign on Google
Google Tag Manager
Simplified Setup and Application for Conversions, Linking with Google Ads
Google Ads Account Interface
Components and Tools Overview
Audiences in Google Ads
Custom Audiences, Lookalike Audiences, Audience Formation
Google Ads Search Campaigns
Comprehensive Guide on Search Campaigns
New Performance Campaigns
Importance for Your Project, Practical Application
YouTube Campaigns
Creating and Running YouTube Campaigns
App Download Campaigns
Gathering Customer Data, App Download Campaign Strategies
Display & Discovery Campaigns
Utilizing and Retargeting in Display and Discovery Campaigns
Tracking Links Creation
Implementing Effective Tracking Links
Measurement and Improvement Metrics
Key Metrics for Optimization
Campaign Optimization Techniques
Strategies for Improving Google Ads Campaigns
Importance for Your Project, Practical Application
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